FirstFitness Nutrition will contribute both on a corporate and Distributor level to Operation R.E.S.T.O.R.E. You can now tell your customers that by using the FFN products each day and sharing them with everyone you know, you are participating and making a contribution to Operation R.E.S.T.O.R.E. and the CHF.

Again, I believe this year will be a historical year for us as a company and an industry as we do our part to raise up financially free leaders who see the bigger picture in doing their part to reach out to the world and become a catalyst of positive change.

The guiding principles of FirstFitness Nutrition proudly exemplify the heart, leadership and values of a company made up of ordinary people with an extraordinary passion to make a difference in the lives of others throughout the world.

Since FirstFitness Nutrition was founded 22 years ago, social responsibility has been a priority. Our company has, for many years, been active in fundraising efforts to empower women and children and has contributed to many charitable organizations, such as Susan G. Komen, Special Olympics and the American Heart Association.

As of January 2011, FirstFitness Nutrition's new outreach called OPERATION: R.E.S.T.O.R.E. began a strategic and focused effort to reach children in need, both here in the United States and worldwide. We have unified our philanthropic projects and instituted two very clear focus points in our giving:

1. Local outreach to children suffering from malnutrition, obesity and a lack of education within the United States.
2. Extended giving abroad to countries where hundreds of thousands of children are dying due to malnutrition and a lack of resources.