FirstFitness Nutrition is defined by a daily commitment to 10 guiding principles. These truths form the basis of how we think, how we make decisions, and how we treat others. They form a foundation for lasting success.

HONOR GOD

True success begins by recognizing God as the true source of ultimate blessing -- and following His principles for life.

We seek to influence others by personal example. We cannot expect others to do that which we will not do ourselves.

One's family takes precedence over the affairs of business. When family is honored, business life becomes balanced.

An environment of mutual loyalty and trust between a Company and its Distributors is the foundation for a lifelong relationship.

Every person associated with FirstFitness Nutrition has immeasurable value and deserves the highest level of respect and fair treatment.

All men and women are created to be free -- free to pursue and realize their dreams, free to accomplish worthwhile goals and live their lives in the pursuit of happiness.

A consistent and dependable alignment between our public declarations and private actions will mark us as  believable.

We pledge to always offer products that meet the highest and most exacting standards of quality, purity and effectiveness.

As we deliver high standards of exceptional value into the lives of others -- we will be marked as a Company that "makes a difference."

We strongly adhere to the freedom-based principles on which our Country was founded. We believe in and support our treasured, American way of life.